Feb Sweeps Update

[raidermatt]

Mediaweek

Through 2/18, ABC is 4th in viewers and households, 3rd in 18-49.

Disney execs will no doubt point to the significant percentage jump in their ratings, but will likely fail to mention that most, if not all of that jump can be directly attributed to NBC not having the Olympics this year. CBS is up by nearly as much as ABC in all categories, and Fox's improvements far surpass both ABC and CBS.

Apparently, Fox will win its first Sweeps in adults 18-49.

'I'm a Celebrity' debuted poorly, losing over 40% of its lead-in from The Bachelorette finale.

Apparently, viewers aren't necessarily interested in seeing Melissa Rivers put bugs and rats in her pants.

 

[KNWVIKING]

I equate this numbers spin to what Chevy,Ford & Dodge do with their product. "Most Horsepower/Torque/MPG/Interior Room/Towing Capacity/Cargo Area/Braking Distance/Etc in its Class". Define "its Class".

 

[dzneelvr]

I'm happy to see the numbers for the Celebrity Survivor show...maybe now ABC will realize we are not as dumb as they think we are !
That show is worthless. I'd rather watch paint dry.

All the networks are sinking to new lows in order to win the sweeps. I think 2003 will go down as the year network programming sunk to it's lowest level. I remember when mini series such as Holocaust, Rich Man Poor Man, etc., were shown during sweeps week--events that were well worth watching. Now my kids get to pick either a lying man who is "building a relationship" with 25 women or a slutty female who is "in love with both of them" or a former pop star who can't decide if he wants to be a man or a woman!! Wow--no wonder we chose to watch Lord of the Rings for the 10th time.