Poly is one of the most popular (and iconic) resorts at WDW. I think DVD had higher targets for sales than what it turned out to be. It's doing fine (I think it's around 25% sold), but not at the level that I suspect DVD initially anticipated. As for the problems--for timeshares sales, which for average purchasers come from an in-the-moment emotional reaction while on vacation, too much similar choice likely works against sales. "Here's our brand new water-facing tower resort in the MK neighborhood" likely works a lot better than "Here's our brand new water-facing tower resort and right down the way is our other brand new water-facing tower resort." Which can lead people to say: "We're going to have to think and talk about which one is right for us." And once potential customers leave WDW property, I'm guessing there's a dramatic fall off in terms of conversations that lead to closed sales. I'm guessing that DVD would like to close out Poly so that they--and also potential customers--can focus on just the one MK tower resort, which will be LSL. This is such a cleaner pitch in my opinion: "Here's our new tower--it's the only traditional resort in the MK area that we have for sale with incentives right now--but you can use your points at all the other resorts at the seven month mark and sample everything."
