I think when it comes to their particular industry, or an area in which people have worked, people sometimes have the "burden of knowledge."
For instance, I think someone who works at Ritz or
Best Buy may think the extended warranties are a 'good buy' because they have extensive anecdotal experiences with claims. Same with someone who works in insurance. My fiancee works in healthcare, and it certainly seems to me that she is overly cautious about health and safety. The list goes on and on. Each job exposes a person to a great deal of anecdotal experiences that often are not representative of the general population.
However, when confronted with decisions like this, I think it is important to take
calculated risks based upon costs. Certainly, it's not overpriced if you use it. By that rationale, it costing $1 less than the purchase price would make it appropriately priced. I don't think anyone, yourself included, is suggesting the extended warranty would be a wise purchase at that price. So from there, you must determine at what price the warranty has value to you. This is necessarily a subjective determination, given that much of the value of insurance is the inherent value individuals place in being risk averse (peace of mind). For each person, this is different.
An important guidepost in this evaluation is what a reasonable alternative will cost. What does Best Buy/Ritz/etc. charge versus what it would cost to insure the device for the same period of time? Comparatively, what is the value in the warranty versus insurance (will an insurance claim be more difficult to receive? types of coverage? etc.?).
Personally, I try to self insure or self "warrant" whenever possible. Insurance and extended warranties alike are profitable businesses that also hemorrhage money on transaction costs. Given those considerations, I've always found it better to not insure or purchase the extended warranty on property you can replace without incurring a substantial financial burden. That is, I guess, unless you're either especially clumsy or will worry incessantly about breaking and having to replace the object.