You sound bitter.ElizabethB said:(Does anyone really think that Disney became a market powerhouse by being efficient and standarized? Is that why employees are called Imagineers? Perhaps, WDW should change their title to Efficiency Experts!)

And incidentally: Disney did become a market powerhouse by learning to figure out the best way of exacting the most amount of revenue out of the market. Check the archives for RADP in the 1984 timeframe. That's when Disney went from being a sleepy movie studio with a couple of theme parks into a major corporation. (Remember, Disney didn't even make it on to the Dow until 1991!) It was a big change for a company that, prior to that, didn't think that their folksy attitude towards business would hurt them, only to find themselves on the brink of bankruptcy.