Disney kiosk may tout Louisiana culture
Tourism officials in talks to promote state at park Wednesday, March 19, 2008By Ed Anderson
BATON ROUGE -- The Department of Culture, Recreation and Tourism is in talks with Disney World-EPCOT Center to staff a kiosk to promote the state's culture, food and drink starting Oct. 1 and running through mid-November, Chuck Morse, the agency's director of tourism, said Tuesday.
But it will cost the state $500,000 to $750,000 to showcase Louisiana at the Disney tourist destination in Buena Vista, Fla.
"We have been approached to do food and wine at EPCOT Center," Morse told the Louisiana Tourism Promotion District board, the agency that oversees how the revenues from .03 percent of the state's 4 percent sales tax is spent on tourism needs.
Morse said that the state will ask local convention and visitors bureaus "to buy into the program," reducing the state's costs and giving local areas a chance to show off their food and culture.
"We think this will hit our sweet spot," Morse told the board of the 45-day engagement at EPCOT.
The board went along with the proposal.
The state will be meeting in coming weeks with Disney engineers and artists who will design sets and backdrops of Louisiana landmarks for the event in the coming weeks, Morse said.
"This will be a good way to put our culture in display," Morse said. "This will help us clear the perception that we are still down from the storms (of 2005). This will show everybody we are open for business. . . . We are figuring out now how to make it happen."