Brian Noble
Gratefully in Recovery
- Joined
- Mar 23, 2004
- Messages
- 17,889
I admit the title is clickbait, but I'm ending my third week with no where to go, so bear with me.
I've long believed that one of the results of 9/11 is that Disney (the company) decided that DVC was a great way to transfer the risk of owning a bunch of hotel rooms from themselves to individual owners. I think we are seeing that play out now.
If you were around as a Disney fan during the year or two after 9/11, it was a different world and it took a *long* time for travel demand to recover. Half of Port Orleans was closed for the better part of a year. The first half of POP (The Classic Years) was delayed for almost two years. The second half (The Legendary Years) sat molding for close to a decade. Disney was offering a "buy four get three free" promotion on resort packages--easily the most attractive they've ever done. All of that was due to the travel slump, when the company suddenly found itself sitting on an enormous pile of hotel rooms it couldn't fill, particularly at the higher end.
Since 9/11, Disney has steadily expanded DVC, and almost without fail removed rooms from cash inventory. The rundown:
2002: BCV opens
2003: Pop Classic opens (but was six months from completion when 9/11 happened).
2004: SSR opens, replacing the Disney Institute (cash rooms)
2007: AKV opens (new construction, plus converting the top two cash floors of AKL).
2009: BLT opens (replacing the North Wing cash rooms at Contemporary)
2012: AoA opens (new cash rooms, but on the infrastructure started prior to 9/11 a decade before.)
2013: VGF opens
2015: PVB opens (bungalows plus conversion of two cash buildings)
2017: CCV opens (cabins plus conversion of ~1/2 of WL's cash rooms.)
2019: Grand Destino opens (expansion of cash rooms, primarily for convention business)
2019: Riviera opens (replacing some cash buildings in CBR)
Until Riviera, all of those converted/replaced cash rooms were at Deluxe resorts. The only new cash rooms are mostly Value and a handful of Moderate. During that time, Disney also de-annexed land from RCID (the company's own private government) and either sold or leased it to others: The Four Seasons/Golden Oak to the east, and Flamingo Crossing to the west.
In other words, Disney steadily reduced its hotel room exposure, while cashing on on DVC construction with substantial short term sales at the expense of longer-term rental revenue.
I wrote this almost four years ago, but it bears repeating, so I'll just quote it:
C-19 is nothing if not another black swan event---and probably a bigger one in terms of travel demand than 9/11. I saw the following on twitter (and it may not be completely accurate, but the author covers the airline industry):
Unlike 9/11, C19 doesn't just close air travel. It closes all travel.
We are seeing a lot of DVC owners very angry that Disney is not doing anything for them as their points expire. It is entirely possible that that was the plan.
I've long believed that one of the results of 9/11 is that Disney (the company) decided that DVC was a great way to transfer the risk of owning a bunch of hotel rooms from themselves to individual owners. I think we are seeing that play out now.
If you were around as a Disney fan during the year or two after 9/11, it was a different world and it took a *long* time for travel demand to recover. Half of Port Orleans was closed for the better part of a year. The first half of POP (The Classic Years) was delayed for almost two years. The second half (The Legendary Years) sat molding for close to a decade. Disney was offering a "buy four get three free" promotion on resort packages--easily the most attractive they've ever done. All of that was due to the travel slump, when the company suddenly found itself sitting on an enormous pile of hotel rooms it couldn't fill, particularly at the higher end.
Since 9/11, Disney has steadily expanded DVC, and almost without fail removed rooms from cash inventory. The rundown:
2002: BCV opens
2003: Pop Classic opens (but was six months from completion when 9/11 happened).
2004: SSR opens, replacing the Disney Institute (cash rooms)
2007: AKV opens (new construction, plus converting the top two cash floors of AKL).
2009: BLT opens (replacing the North Wing cash rooms at Contemporary)
2012: AoA opens (new cash rooms, but on the infrastructure started prior to 9/11 a decade before.)
2013: VGF opens
2015: PVB opens (bungalows plus conversion of two cash buildings)
2017: CCV opens (cabins plus conversion of ~1/2 of WL's cash rooms.)
2019: Grand Destino opens (expansion of cash rooms, primarily for convention business)
2019: Riviera opens (replacing some cash buildings in CBR)
Until Riviera, all of those converted/replaced cash rooms were at Deluxe resorts. The only new cash rooms are mostly Value and a handful of Moderate. During that time, Disney also de-annexed land from RCID (the company's own private government) and either sold or leased it to others: The Four Seasons/Golden Oak to the east, and Flamingo Crossing to the west.
In other words, Disney steadily reduced its hotel room exposure, while cashing on on DVC construction with substantial short term sales at the expense of longer-term rental revenue.
I wrote this almost four years ago, but it bears repeating, so I'll just quote it:
Now, 9/11 is a black swan event, and it seems odd for a company to make capital allocations expecting another. But, there are other ways in which travel demand can falter. For example, there was reportedly a study done to see how high oil prices would have to get before Orlando became an unprofitable destination. The answer: something between $160 and $200 in 2007 dollars. So, by largely monetizing a resort within the first few years after construction, the future doesn't really matter as much---Disney has already recouped its profits on the resort investment. Timeshare owners are also more resilient to economic headwinds, because the room is "already paid for" so they are more likely to still visit even when things get tough. True, they might spend less while there, but at least they are there spending *something* vs. not coming at all.
C-19 is nothing if not another black swan event---and probably a bigger one in terms of travel demand than 9/11. I saw the following on twitter (and it may not be completely accurate, but the author covers the airline industry):
Phil LeBeau
@Lebeaucarnews
Who is still flying? No many people. @TSA screened just 124,021 people yesterday (including flight crews) in the U.S. compared to 3.41 Million on the same day last year.
8:54 AM · Apr 3, 2020
Unlike 9/11, C19 doesn't just close air travel. It closes all travel.
We are seeing a lot of DVC owners very angry that Disney is not doing anything for them as their points expire. It is entirely possible that that was the plan.
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