Andrew015
WL Guru
- Joined
- Jun 21, 2000
- Messages
- 1,421
I'm not certain where your logic or numbers are coming from. The moderate resorts are typically priced at less than half that of the deluxe resorts. If the price per point was about the same as that of the deluxe resorts, but rooms averaged 1/3 fewer points per night -- which is reasonable given that the accommodations and amenities of new DVC villas at a CBR resort would be superior to those of the standard guest rooms -- the payback period would be better on deluxe resorts, not the moderate resorts. Ultimately, it's simply a marketing opportunity to offer a lower buy-in cost but most people will ultimately purchase additional points. Disney wins no matter what.
Disney wins until people stop buying the deluxe resorts, which would be the byproduct of your proposal. At the end of the day, people are buying into DVC to 1.) get on-property and the associated benefits thereof (proximity, transportation, etc.) and 2.) to hedge against inflation and lock-in the hotel portion of future Disney vacations. Truthfully, I don't believe that the majority is buying into the program to get "deluxe" accommodations, because let's face it... Disney's "deluxe" accommodations are not "deluxe" by any other timeshare's standard (especially at the price point). If a cheaper alternative existed that got people on-property, it would devastate the legacy program.
Again, I think such a program has merit once the deluxe's have been fully optimized. I don't think that's happened yet, and I also don't think Disney is ready to take a lesser margin on a Moderate program.