My family has been a DVC member since 2001. We have enjoyed visiting the different resorts, especially Hilton Head. Last May was our first trip there in a Studio. We currently have 230 points. We spoke to several families, who were not DVC members and found out that they were staying that week in a 2 bedroom and paid $1,300 for the week. They told me they got this deal through AAA. After the trip we applied for a Disney Visa card so we can get Disney dollars. Then we decided to book our trip to Hilton Head for April 2005 in a 2-bedroom. Since we did not have enough points, we wanted to pay cash and take my parents, in hopes of trying to sell them on the idea of DVC. Our DVC discounted price was $187.50/night plus tax. Last week we received our Disney Visa bill and inside was a coupon for $159.00/ night plus tax for the same week. I called DVC and felt that DVC members should get a better rate than non-DVC members since we pay maintenance, etc... They said they could not give us a better rate and suggested that we take the coupon discount, which we did. How can I sell this DVC membership to anyone, when non-members are getting a better rate? Am I looking at this DVC membership idea the wrong way?? I know the idea is around using points - that week in Hilton Head for a 2-bedroom is 280 points, which cost $23,000 plus maintenance($1,200/yr) in today's prices. Since we are splitting the difference with my parents, it made sense to us to use cash, $600 each.