*Use only fresh coffee. Once the coffee package is opened, ground coffee will remain fresh for about 7 days, while whole bean coffee will remain fresh for up to 20 days.
*Grind your coffee just before brewing; pre-grinding may cause your coffee to taste stale. The grind level should match your coffee brewer or individual taste. Fine grind coffee yields a stronger flavor, while course grind will yield a weaker flavor.
*Clean your coffee brewer and carafe of any coffee residue or oils from the previous brewing.
*Always use fresh, cold water for brewing coffee.
*Never allow your coffee to sit on the burner for more than 20 minutes. Continued cooking will change the flavor and aroma attributes, resulting in burnt, bitter, or harsh flavors.
*Never reheat your coffee. Use a thermal carafe or insulated mug if you plan on holding your hot coffee for more than 20 minutes.
*Keep coffee beans at room temperature. If coffee beans are stored in the refrigerator or freezer, they absorb food odors and condensation and the flavor of the coffee won't be up to par.
*Store any unused coffee in a cool dry place, away from heat or sunlight, and not in the refrigerator or freezer. Coffee will absorb flavor and aroma attributes from the other foods, thus it is recommended that coffee be stored in an air-tight container that is not see-through.
The main key to their coffee is their coffee maker that can get the cold water VERY hot (200 degrees). I want a Bunn coffee maker!