Kansas,
$63k a year for dues on a room is extremely high, but I have a suspicion as to why.
Disney isn't stealing from the shareholders in this case, they are represented by those holding common stock. They could however, be financing other portions of their business on the bedrock that is
DVC. I suspect that since they can't profit from the annual dues, that they charge the DVC resorts for shared costs at a, shall we say, non-discounted rate. So, even if the rates should be low, it would be posible for Disney to legally bump them up in these two ways.
One way they could profit would be for Disney corporate to lease the land to DVC at an exhorbitant rate. They get a huge lease fee, and DVC doesn't care, because the dues pay for it. Heck, they already own the land, so the lease to DVC would simply be a chargeback play.
Next, they could overcharge the DVC resorts for their portion of the transportation system, and the remaining Disney resorts look even more profitable. Also, does it matter if they are high? they can be passes on as dues right...
The benefit to them? They are guaranteed these dollars each and every year, regarless of occupancy at the normal resorts. Since dues go into keeping them running, DVC costs to Disney are zero, and factoring in the purchase costs, they are extremely profitable. Let's face it, even if your weren't Disney, construction in Florida is relatively cheap.
So that's my guess. Either way, as long as Disney get really greedy with this, I still think it's a good bargain. They couldn't really jack the prices up quickly even if they did play with these two numbers, since it would raise suspicion, and Disney is as adverse to lawsuits as any company.
Now, I've also been thinking about DVC in general for Disney, and it has to about the best thing since sliced bread.
Consider, even if the average cost/point since DVC has opened is $60/point. (forgive me, my numbers are going to be a bunch of guesses here) If there are at least 60,000 member, who purchased at least 150 points, the revenue would be approx 1/2 Billion dollars. I am absolutely sure that the building costs were a very small portion of that. The remainder is pure profit which Disney can reinvest at their own rate of return. Since dues pay for everything else, if they never heard from DVC again, they made a bunch of money. But, it only gets better. Assume 3/4 of all families go to the parks. That's approx. $1000 or better each year in park addmissions, and probably $750 for food and shopping. Since people have to go each year, or rent, they are locked in. That's $1750 each year that they can count on with no reservation hassles (DVC does that), guaranteed incremental revenue. The Disney manager who thought of this was a genious. And you know what, despite all Disney's profits, it's still better for you and me who love Disney and would have gone back every year anyway. What a magnificent feat!!!