I would suggest that your "FRIENDS" opinions are not very accurate.
First of all, if they "JUST CAME BACK FROM A TRIP TO FORT WILDERNESS ," I can't understand that they would say the pool is "TERRIBLE," as the pool has been closed since mid-January, and is currently being renovated at considerable expense. If your "FRIENDS" had actually been at the Fort and looked at the pool, they must have seen the new hot tub and slide that are going in.
I can't understand your "FRIENDS" statement that "THEIR EXPERIENCE WITH DISNEY IS THEY LEFT FORT WILDERNESS IN THE PAST," when there has been considerable landscaping and site modifications done on nearly every camping loop in the past twelve months, and there are currently unmissable construction projects going on at the Fort. Further, in the past few years, almost every comfort station has been upgraded, and all of the playgrounds have received new equipment. Just last year, the Fort opened its new dog park. Even the old River Country area, which was looking pretty bad, has been spruced up recently. While there are some areas that still could use some work, I don't think that the Fort has looked better than it currently does in a long time.
Now, getting to your question, "WHY DO YOU THINK THEY WOULD SAY THIS??????", I suggest that you ask your "FRIENDS," because what they are telling you just ain't so.
If you are at all interested in the Fort, come and take a look for yourself, or spend some time browsing through the hundreds of photos that you can find right here on these boards. I think that will tell you how accurate your "FRIENDS" opinions are.
TCD
P.S. Internet etiquette says it is not polite to post in all capital letters.