Disney is in what I believe to be a state of chaos. It's where Universal was 10 years ago. Their rides were outdated, they didn't have enough on property options, and there were better options for the money in the general area (Disney). Now, it seems the roles have reversed. Universal has more on property options, they have updated rides, new expansions, and are the better bang for the buck, subjective to opinion, of course.
More people, and this is from my research of talking to people staying at the same resorts as I am, are opting to venture off property, but still stay in Disney's hotels. Frankly, Disney's hotels are resort-fee free (for the moment), provide good transportation options to Disney parks, and allow guests to participate in the Dining Plan. Guests that I have spoken to will buy a reservation for 3-4 days, get the Dining Plan for those days, get tickets, but not use them consecutively, and then make another resort reservation for room only. They will travel off site to visit other places, but return to Disney hotels at the end of the night. The allure of Universal became too great and no longer are people opting to only do Disney.
Further, the parks are a mess. The whole WDW area in general is a mess. The construction on the roads is awful and the parks (with the exclusion of MK) are abhorrent. I have NEVER in my years as a Florida resident wanted to visit the "other" parks. Now, I can't wait to find the right opportunity to go to Universal. It appeals to me more than the "mess" does and I am a DVC member, Disney Visa credit card, shareholder, and Annual Pass Holder. I AM a Disney fan, but WDW is just in chaos and I don't like chaos.
I always said that if Universal ever caught up to Disney I would give them consideration. Well, they must have listened to me because they did and I think they're starting to pass Disney in terms of theme park experiences. I am not surprised that the attendance is down. I am sure I am not unique in my thinking. I am sure the people I personally surveyed are not alone in theirs either. Disney has succeeded in keeping people on property, but failed to keep them exclusively at Disney.
I am actually glad to see the attendance fall a bit. The crowds have been unbearable and I believe it is because Disney used to be considered an excellent value. Room discounts were readily available,
free dining was being offered several times a year, and ticket prices for multi-day experiences remained reasonable. Now, Disney is not considered the value it once was and in a recovering economy, people are analyzing how they spend their dollars. I honestly don't think Disney parks can handle their crowd level with current demand. I think that is helping shift people to Universal and Sea World. A lot of people are opting to skip DHS and instead spend that vacation day somewhere else. I can completely understand why too. I recently told a friend going to Disney this week, who is purchasing Day passes, to not even bother with DHS.
I think we'll see a steady decline in attendance until DHS and the other projects are finished. Right now, there's not a whole lot of appeal to head to Disney.