First of all I whole heartedly agree about the Six Flags thing... a Six Flags Magic Mountain ticket is more expensive then a
Disneyland ticket, go figure.
BTW stay as far away from Magic Mountain as you possibly can!
Anyways... I am a capitalism person, I read Ayn Rand, subscribe to those ideas, etc etc. However, I think there is a big difference between making a fair profit and gouging people in the back.
Yes, you absolutly do owe it to your shareholders to make a profit, and make a big one. Obviously Disney has been doing quite a good job at that as of recent. They have been bucking the industry trend, and that's great. Running a magazine about Theme Parks we NEED people to want to visit the parks!
However, huge gains in the short term can sometimes drastically hurt you in the long run. I have been saying this for the past few years since the pick up started. Be careful that you don't go all stir crazy and try to make as much money as possible, because when you loss your caution the floor CAN AND WILL fall out from under you.
You keep stabbing your guests in the back long enough and for enough money and people will wise up. People as a group are for the most part pretty... uh... like to leave their brain at home (I work at the local amusement park on the weekends believe me!) However, most people are pretty smart when it comes to their money. Disney starts raising a ticket price by $4, a dining plan by a $1, a hotel by $10 and so on... people will realize this and find a nice National Park to visit instead.
I also work for the telephone company and yes people do care about price increases of a $1 or so. I get people calling and screaming my head off about it all day (I work for AT&T, and the local park and write for a magazine yes I am insane)
Like it or not, prices everywhere are getting higher, and while most rich folks (those who can afford POLY Concierge Lagoon view thats you) don't feel it AS bad, us middle class folks arn't getting the raises, bonuses, stock options, and stock dividends like you do.
The cutting has to come from somewhere, and there will come a time when Disney will say uh oh... we need to maybe cool off these rate increases. Hopefully it won't be too late.
The amusement park industry is not composed of static bubbles, it is a whole continous machine, and when one part breakes down, sometimes the whole machine will come crashing down with it.
The downward slide of closing parks, closed parks and bulldozed parks of recent I believe are not isolated incidents. Neither is the fact that Cedar Point was practically forced to lower its
ticket prices by $5 this year.
Jennifer