Ashlotte
DIS Veteran
- Joined
- Jan 22, 2007
- Messages
- 898
We are in the ROFR process for our first account. I probably would have considered buying a small account direct for the perks if the minimum was still 25-75 points, but the 150 minimum buy in is a huge amount. I can't imagine this is a wise or sustainable business plan for Disney. We waited until all of our finances were in order before buying this luxury purchase (no debt other than mortgage, which will be paid off this year, college and retirement accounts well funded). Are they just banking on attracting people who finance and don't pay cash, so the total amount doesn't feel as overwhelming? Just hoping the very wealthy will also happen to be Disney fans that want to vacation at Disney forever? It seems like having such a big minimum buy in severely narrows their potential pool of customers and drives people to resale who might have otherwise bought a smaller amount of point directly. I am having a hard time understanding how this is a good business decision. Do you think this has slowed sales at all? Do you think they would ever go backwards and lower the amount?
