Former Starbucks Manager here. My thoughts....
Like Starbucks? It's like crack to me. I'm frugle and practical in virtually all areas of my life, but I stop at Starbucks almost every day. I get the overpriced lattes most of the time, too. At least I get a free one every 15 with my gold card. I'm not a fan of weak coffee, though.
Did y'all know that Dunkin Donuts and McDonald's coffee are done by the same company?
Did you know that Starbucks owns Seattle's Best?
Bleh. Burnt. Tastes of nothing but burnt. Undertones of charcoal. Notes of carbon. Burnt. They do burn the crap out of it on purpose; I've heard different reasons attached - from burning it to that extent ensures parity of the roast across all stores to it being a means to buy cheaper beans - hard to tell they're of lesser quality if they're just roast to carbon.
Starbucks beans are DEFINITELY not lower quality. As a matter of fact, all of the beans are even picked by hand, where most of the world's beans are picked by machinery. Starbucks has a very strict qualification process for their green products. Roasting is done in 4 roasting plants in the US and a couple of other plants internationally (unless they have added some in the past year). The roasting is done by computerized tabulations so that if you get a bag of Sumatra from the York plant and a bag of Sumatra from the Carson plant they should be the same.
Starbucks is like McDonalds. Same product at every location so they are a good measure to compare other companys with.
They are in the same boat as Krispy Kreme, their product isn't good enough to justify the price they are asking, which is why both have strugged so much in the recent economy downturn.
That's an opinion. The struggles actually come from a much deeper place in the company than the stores.
Ya know, this is extreme misinformation. Starbucks business is booming, sales are up - up a lot. Infact, in the third quarter of this year, their revenue is up 12%. They have reported an increase each quarter this year. I don't often call people on their opinion statements but yours is sooooo wrong and you just stated it like it was a fact. Just sayin'
Sales are not up in all locations and several stores that might not have been considered "company" stores were also closed. For instance, several Urban Coffee Opportunity stores were closed, they were Starbucks stores in a partnership with Magic Johnson's business in urban communities. Starbucks does not franchise, but this is just one of many "partnerships".
Fact: They announced a 5% closure and layoff of 1200 baristas on July 2, 2008. Time passes doesn't it? They reorganized and it was smart; they had overdeveloped. Their reorganization paid off. Smart management and profitable business for the last two years.
Like I said: The Morning Joe Blend has just come out and Starbucks will be donating $5 per bag to educational charity DonorsChoose.org. The sticker on the bags allows the purchaser to direct their $5 to schools in their own neighborhood if they choose.
Starbucks has a history of giving to many organizations, and I think that's great! What you don't mention was that those "baristas" that were laid off were mostly salaried Assistant Managers that had worked their way up in the company and had invested time into Starbucks as a career. These were not the 15 hour a week baristas working their way through college, these were dedicated career minded partners. This decision affected everyone in the stores, as most of the laid off were offered Shift Supervisor positions at an hourly rate. Most of them took it. This meant lower hours for everyone else in the stores. What that means is that the partners who only worked 15 hours a week didn't mind, as most are just working for spending money. The partners who were working over 20 for health care now lost it because there were no more hours. Starbucks lost a large group of partners who were dedicated and kept partners who were in it for extra cash. Then, a lot of the Assistants that stayed got over the shock of what happened and had a totally different outlook on the Company. I can't speak for every district, but the ones here are no longer with the company in any aspect. IMHO Starbucks' recent troubles escalated immeasurably after that decision. Oh, and the decision to fire Jim Donald and "bring back" Howard Shultz, when Howard never really left.
My daughter works part time as a Barrista at Starbucks and they are super busy at all times. Her particular store stays open until midnight every night, and never slows down. She has had people banging on the doors as she is closing at midnight begging for one more cup.
She occasionally works the drive-thru and said that she will see the same customer come thru the drive-thru 2-3 times in her 4-hour shift. People are definitely seriously addicted to it.
As for me, I like their specialty drinks more than their brewed coffee. I get them free all the time though, so I can't complain at all. I've ever been one to kick a gift horse in the mouth.
Be careful with your free coffee if your daughter values her job. I'm just sayin. I have seen baristas and managers fired for less, recently.
The behavior you describe from customers is quite normal. Part of the appeal of Starbucks is SUPPOSED to be the experience. Baristas SHOULD get to know their customers, and not just the drinks. It's been a year and a half since I worked there and my DH still receives new business quite a bit from customers that I got to know while I was there. Starbucks is supposed to be like "Cheers", where everybody knows your name.
In my experience, some are and some aren't. I just hope that the company is very careful over the next couple of years. They have made some very big decisions in the last 3 years and the effects might not be felt for a while. Time will tell!
Having said that, I was not a coffee drinker prior to working there, and I'm not now. I will however, sneak a G/2pPS/S/-W/L every once in while.
(Grande 2pump Pumpkin Spice Soy noWhip Latte)
