While I didn't really enjoy this year's parade at all (the reunions were the only part I really paid attention to), I'm not going to gripe about how the corporation has changed. They're a business. They've always been a business. This parade is one long ad for the Disney Parks (special focus on Aulani because maybe it needs a sales boost?) geared towards first time visitors. Of course people like us would hate it. It's not for us. I'd rather watch Muppet Christmas Carol to get that warm, fuzzy, Disney entertainment feeling.
Owning Disney stock has made me feel a lot better (meaning more neutral) about Disney as a corporation in general. It reminds me that despite my wish that everything is about magic and family and blah blah..they're still a publicly traded corporation with a bottom line.
I totally agree with you.
But!
There reaches a point somewhere down the line where the balance between profit and the quality of the magic
will DIE. We love WDW NOT because those few who own shares reap the rewards
we love WDW because of the feeling we get when we enter those 27,000 acres.
If they continue to plow down tradition and history (look what they have done to the Polynesian), squeeze more and more people in, cut back on quality of staff to shave more and more profit, globalize and WalMartize the brand, over hype mediocre films and absorb any corporate entity they can canablize
.THEN
what good are profits.
Yes yes Disney was always a corporation.
Been going there to the swamp for decades. Still love the place. I'm old so I don't matter. BUT..the WDW of yesterday is no where near what it is today in just about every way
.
We used to have millions of mom and pop hardware stores, good personalized service, down town center businesses
.now we have Home Depot
There will come a time when the magic will fade away
That magic is real and it has been for 44 years
While I agree with the pragmatism of your argument I feel that there is a thin line between profit and a quality product. It isn't ALL about money in life..from the corner store now gone
to global mega corporation.
I'm old. I prefer the simpler times.
they made profits then too. just not 30 % annually. For decades the standard expected return on investment meant you were doing good with 3 to 5 % a year and a ratio of about 25 to 1 from the highest to lowest paid employee from the toilet cleaner to the CEO
.Now its 1000 or 2000 to 1
and 35% stock goals
That is unsustainable and detrimental to our planet and our society.
Just my opinion
but I do agree with your pragmatism.