momrek06
DIS Veteran
- Joined
- Dec 23, 2005
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http://ocresort.freedomblogging.com/2009/11/12/revenues-drop-at-disney-parks-last-year/24943/
DISNEYLAND PARK attendance increases.
November 12th, 2009, posted by Sarah Tully
Attendance at Disneys local theme parks spiked 15 percent in recent months as the company offered deals to lure more guests.
Walt Disney Co.s latest financial report showed that the two Disneyland Resort parks increased visitation even with the economic downturn. On Thursday afternoon, the company released its figures for the end of the fiscal year, which concluded Oct. 3.
From July through September, Disneyland and Disneys California Adventure brought in 15 percent more visitors than they did during the same period last year, said Thomas Staggs, Disneys chief financial officer, during a conference call. At the same time, visitation in Disneys Florida parks dropped 3 percent.
Overall, however, Disney tourists bought fewer Mickey ears and princess dresses: Visitors spent about 10 percent less on merchandise at the domestic parks, Staggs said.
Both locations saw hotel bookings dip during that three-month period.
Disneyland Resorts three hotels had 4 percent fewer hotel stays compared to the previous year, Staggs said. That meant an 84-percent overall occupancy - the same as Disneys Florida properties.
Hotel stays for next year are already falling behind, with bookings about 5 percent down, Staggs said. However, reservations started increasing when Disney announced new promotions this week. Disneyland, for example, is offering two free hotel nights to visitors who stay three nights and buy five-day park passes in the spring.
Over the past year, Disney has offered several promotions, including free park passes on birthdays and free nights as part of hotel packages. At Disney World, guests also could get free meals.
Those deals have helped drive attendance up, even though revenues dropped, said Bob Iger, Disney president.
Parks spent a fair amount of time watching the marketplace and waiting before extending a discount, Iger said. When the marketplace warrants discounting its a good thing to do even though we receive less revenue.
Parks and resorts revenues dropped by 7 percent to $10.7 billion in the most-recent fiscal year compared to the prior year.
DISNEYLAND PARK attendance increases.
November 12th, 2009, posted by Sarah Tully
Attendance at Disneys local theme parks spiked 15 percent in recent months as the company offered deals to lure more guests.
Walt Disney Co.s latest financial report showed that the two Disneyland Resort parks increased visitation even with the economic downturn. On Thursday afternoon, the company released its figures for the end of the fiscal year, which concluded Oct. 3.
From July through September, Disneyland and Disneys California Adventure brought in 15 percent more visitors than they did during the same period last year, said Thomas Staggs, Disneys chief financial officer, during a conference call. At the same time, visitation in Disneys Florida parks dropped 3 percent.
Overall, however, Disney tourists bought fewer Mickey ears and princess dresses: Visitors spent about 10 percent less on merchandise at the domestic parks, Staggs said.
Both locations saw hotel bookings dip during that three-month period.
Disneyland Resorts three hotels had 4 percent fewer hotel stays compared to the previous year, Staggs said. That meant an 84-percent overall occupancy - the same as Disneys Florida properties.
Hotel stays for next year are already falling behind, with bookings about 5 percent down, Staggs said. However, reservations started increasing when Disney announced new promotions this week. Disneyland, for example, is offering two free hotel nights to visitors who stay three nights and buy five-day park passes in the spring.
Over the past year, Disney has offered several promotions, including free park passes on birthdays and free nights as part of hotel packages. At Disney World, guests also could get free meals.
Those deals have helped drive attendance up, even though revenues dropped, said Bob Iger, Disney president.
Parks spent a fair amount of time watching the marketplace and waiting before extending a discount, Iger said. When the marketplace warrants discounting its a good thing to do even though we receive less revenue.
Parks and resorts revenues dropped by 7 percent to $10.7 billion in the most-recent fiscal year compared to the prior year.
Well it just shows how much we all LOVE 
