Marvel has a ton of influence and power. The avengers isnt the only thing marvel has so you can't just view a single title when it comes to how much influence and staying power it has, you have to think about all the individual characters. Not only the avengers but spiderman, x men, etc. Every kid has at some point imagined themselves as a super hero fighting bad guys, how can you say marvel doesn't have influence or staying power when it's been around for over 70 years! When Star Wars was made how many people thought that would still be popular nearly 40 years later.
Remember the people on this board represent a tiny, tiny, tiny fraction of the people who visit Disney parks, just because people on here say they don't want a marvel section doesn't mean the average guest doesn't. A marvel section would bring a staggering number of new people to the parks.
Now with all that being said do I want to see a Marvel section? Yes for the same reason I'm excited for Avatarland (never saw the movie, don't want to) just to see what Disney can do with it.
Will Disney ever build a Marvel section? Not anytime soon, and probably not ever. In 10 - 15 years it wouldn't surprise me if they announced plans for one but I doubt it will. I don't think you will ever see a sole theme park dedicated to marvel, I just don't see how they could do it and who knows where they could put it. I do see them adding a Marvel section somewhere, which if anywhere it would be Hollywood Studios.
I wasn't able to keep up with most of the conversation here...but i will just say that this post has a lot of the key point to this argument.
where i differ is the stance that marvel holds some kind of major power. It is a good brand and will serve disney well...but up until the last 10 years or so of the comic movie explosion (and check it...its only been 10 years of marvel movies with a couple exceptions)...comic books were largely a niche market prior to that.
Avengers is doing very well and will have the obligatory sequels and merchandise flood that will make disney mad money...
But the money made off it still comes from where i maintain: a very undiscerning movie going environment, the comic book/ fantasy fan base, and the child's market.
And that makes it a different phenomena from something such as star wars....where the adult fan base was loyal to brand with no material for almost 20 years.
perhaps you need to the perspective of being around before the internet age and digital/computer media to realize that "blockbusters" now are not the same as those of the past....such as harry potter...and the new comic book followings....hunger games...twilight.
These things will fade...and the masses will very quickly move on to the next CGI thing coming down the pipe.
That is my opinion....but it is based on seeing a very different mentality in the younger generations and heightened by the fact that there is so much out there.
Other than the legal and financial issues....which are enough to guarantee no marvel attractions ever in WDW on their own...there is the disposal nature of our "franchises" and blockbusters now...
those dropping 15 bucks a pop on a CGI movie now and then moving on to anyone of 100 more CGI blockbusters each calendar year CANNOT be given the same credit as those that saw a movie in the 40's 50's 60's 70's 80's for somewhere between .25 cents and maybe 3 or 4 dollars who attended these unique movies in droves and never forgot them. The movies now are a natural progression from the movies in the past...but as will all continued innovation - things become cheaper, faster, and in general a lesser quality and lest dramatic longterm effects.
Kids...perhaps not stupid...are definitely built differently. They are entertainment spoiled...amongst other things.
Disney takes ten years to build anything...and then the material is out of date.
Even if the avengers is the greatest movie ever - which it is not, all reviews are positive...but boil down to the same bottom-line "a well shot two hour action fight - good summer fun" - the franchise will be afflicted with overexposure, bad sequels, and over saturation long before any theme park use could be implemented that would have a chance of being worth it...that is the reality.
And still....i'm not even going back into how it doesn't fit disney in its parks. But that is again not really a debate. It's not there goal with their parks.
And to just wrap this one up for my opinion - the suggesting that i'm a marvel "hater" is just silly. As is the suggestion that i'm some kind of overgrown disney fan boy. I like it fine...but you don't assess this kind of thing as a FAN...you think in terms of revenue.
And disney is better suited to gain more revenue by using the licensing and doing other things in the parks.
That means you'll see more marvel stuff in the giftshops and most likely the disney stores....but they aren't going to move the hulk coaster across town.
And I have first hand work experience in revenue at WDW...before i "grew up" and moved back to the real world.
I'm far from a marvel hater/ disney cheerleader....read ANYTHING i've ever written on here about how disney operates and you will see that. I have no illusions about what disney does right, wrong, and what they bought marvel for...
But here's what i know: there is no imminent marvel construction on the way...and no matter how much a fan wants it to be...the movie will quickly be replaced and forgotten. It will continue to make money...but it also will be destroyed by the bat in short order.
its naivety to think anything else right now. It just is.