that's an important point that needs to be point out...again...
Marvel was bought simply to collect royalties...not to put a mouse stamp on spiderman's tights...
It's enough that they saw that the comic book genre can be used more effectively and more profitably with CGI in the movies and web presence...so they went after it.
It was a good move...especially on a day like today. Disney needed this to offset the john carter ridiculous scenario (gone in memory...but not in the wallet). It is a good day for disney.
but they will never run IOA or Six Flags Magic Mountain...and that is what is being advocated here...
In order to do "superhero" park...it has to be about speed, height, and steel. That's what comic book gee...i mean..."fans" want.
I love a ride on Batman at GA or The Hulk...and i would love it if disney wants to put me on one...i'd be there. But its not in their best interests.
Now...lord of the rings...perhaps avatar....something that can be "fleshed out" and be "immersive" on multiple levels beyond the ride...that is something they can move into. We see it with harry potter...though that doesn't have the staying power that the fanboys are predicting.
Star wars was prime for this...but ironically only george lucas can go toe to toe with disney greed....so nothing was ever done.
But not Xmen and Spiderman...those that it will draw will want inversions...and disney is well advised to only use things like that sparingly.
And i can't say this more delicately....marvel is for "fans"...i like it just fine...but its for a specific demographic that - from a reality standpoint - is a small percentage of the population. not to say that it wouldn't translate into something good for a disney park - but that's not what they want. They want mainstream stuff with the ability to push volume in merchandise.
Ooops...did i give away the secret?
And marvel isn't a hit there. Cars 2 was terrible...and if you go into WDW or any
disney store today its loaded with the stuff.
Marvel is never going to be able to exploited like that in a park. so it will only make token appearances...not be a centerpiece.
And two more things: that record that the avengers just set will stand until precisely July 22, 2012...so lets not start building The Blob's Buffeteria just yet...
Second: Somebody do the accounting for me on this... to build another theme park in florida and to do it somewhat correctly is going to run a tab of roughly 3.5 BILLION dollars if they break ground right now (AK was probably 2.5 all said and done 15 years ago...so realistically speaking...it probably well over 4 to do it anywhere close to correctly...which hasn't been done and paid for by TWDC since EuroDisney)
that's a lot of comic books and overpriced movie tickets to be sold...and each blogger that shows up the first weekend will have to walk out with roughly $15,500 worth of Thor merchandise in hand for the accountants..i mean..."board"...to not pull the plug the next monday morning.