I like it, too. I know you can get higher rates on some other cards, but since I KNOW I will have a Disney expense each year, I like having a little extra for each trip. I also have an NWA card, but now that I've got the miles I need for the first class to Hawaii, I don't need to use it anymore, so back to Disney dollars. And, my DH uses a GM card, but it maxes out at $500 per year, so we max it out each year, then... BACK TO DISNEY!
But I'm jealous of that $1005... although ours would be almost half that if I hadn't used our dollars earlier this year to pay some of my DVC dues (which is a BIG perk for DVC owners).