disney trying to get back the genZ boys

[BrianL]

I guess the best Disney way I can explain it to you is the expectations people have going to Disney World or Disneyland during their big anniversaries vs. other years. The marketing and the hype is different, Disney World's 50th was a let down compared to what they advertised, the only reason it got a pass was because of Covid but people are still upset about all the things that didn't come into being that was shown. Wish was their 100th anniversary movie, what was supposed to be their shining star (pun intended) in their media portfolio as well as showing off a new animation style that would blow us away. When that failed, yeah, people were disappointed maybe even outrageously so. But I don't think that's silly, I think that's human.

Well, it's one thing to advertise something that you just don't have. If Disney advertised a specific parade on specific dates, but then it wasn't running, that's a little different than if you just didn't like the parade when you saw it. They marketed Wish as a movie. If you paid your money you saw a movie. The rest of is subjective, so of course the marketing will lean into the positive.

 

[Scalemaster34]

Hiring people who mainly write pop songs to do the score was such a bad decision and why the music sucks so much.

Sorry couldn't help myself when I said I wouldn't get into it

Worked pretty well for Tarzan....

 

[Scalemaster34]

Duplicate

 

[BrianL]

Worked pretty well for Tarzan....

Tarzan has one of the best soundtracks of any Disney movie. Then agian, not everybody is Phil Collins either.

 

[NickC]

No good movie ever started out with market research where the 'creative team' focused on giving people what they want. Young men are a pretty easy segment. John Wick is a good example, although not really Disney appropriate. But, no love interest to be saved. Just a guy who is avenging the killing of his dog and theft of his car. It's a multi billion dollar franchise. And it's such a simple concept.
When I was younger, I loved Indiana Jones. It wasn't that he was relatable, or that he saved a damsel in distress. But, because he had a whip. That's really all it was.
I think Disney is overthinking this. Not that it's easy to be creative. But, it makes it much harder when you are trying to be creative based on the ideas of the overall public. I'd like to see them throw out all the market research that they've gathered and start over from scratch. Who knows though. I've been wrong before.