CP3uhoh
DIS Veteran
- Joined
- Nov 23, 2016
- Messages
- 517
I'm confused with the obsession on sports betting tied to this rumor, which is false. They own almost 5% of Draft Kings thanks to the FOX deal, though they are at risk of being diluted thanks to a deal that is in the works. The real money is licensing the brand of ESPN and not requiring any overhead to run the sports betting operation or take on any of the risks. IT's like owning a stadium and selling the naming rights, the Cowboys don't help run AT&T but they took a ton of money of them and go about their business. ESPN Zone could come back as a sports book, licensed, with the gaming revenue and risk taken on a by another company but nice spot on the boardwalk for dad to go check out the games and bet on an app after the kids get tucked in. They don't want the risk of having to offset the risk or set the lines of gaming but they can still cash in and that licensing revenue can help replace part of the cable revenue loss for ESPN and help fund content costs for ESPN+