I have worked in retail for over 20 years and all of the mid level retailers started cherging for boxes years ago. I'm actually surprised that DIsney held out for so long. I also worked in the gift wrap department for 5 years and let me tell you the heat and nasty words I had to endure when we started to charge for boxes. It definately pisses customers off but like airlines, they keep coming back. It was actually funny to hear people complain about the charge for gift boxes and how they are never going to shop here again as I rang up their $300+ order, and saw them in the store the very next week. As a consumer, yes it irritated me, but it made me become more creative with how I "wrapped" a gift, and as someone who is probably more picky about how a gift is presented that your average person, that aint easy. The only way corporations will know that a "new policy" is not winning customers over, is to put it in writing. Fill out the customer comment cards, send an email, write an old fashioned letter via snail mail, or stop shopping there.