Mommy2Corinne
DIS Veteran
- Joined
- Mar 10, 2007
- Messages
- 620
I know that this was brought up in the FP+ queues snaking throughout the parks thread, but I think this topic deserves its own thread. I'm in shock that Disney just removed the ability to leave reviews on its FB page.
Wow. That certainly is telling. There are clearly many people (obviously not just limited to Disboarders, despite what FP+ supporters keep suggesting) who are extremely upset by this FP+ debacle. The fact that Disney is trying to take steps to make sure that "word of mouth" negativism about FP+ doesn't spread, is interesting to say the least.
I've said it on various threads in the past, but it *does* matter what people think and say in terms of marketing. You can argue your 80/20 theories of the importance and profitability of newbies/once-in-a-lifetimers all you want, but those once-in-a-lifetime trips are sold, in part, through the goodwill and word of mouth enthusiasm of others.
It's much more difficult to sell "dreams" when the social media world (and real life word of mouth world) is peppered with negative reviews.
If too many Disney diehards and previous Disney supporters become naysayers, it will eventually affect Disney's bottom line. That seemingly endless stream of newbies/once-in-a-lifetimers will slow to a trickle. Maybe not today, maybe not tomorrow, but it will happen.
And Disney knows it...otherwise they wouldn't be taking steps to suppress the negativity. I don't think the execs expected the backlash over this to be quite so severe.
It'll be interesting to see where this all heads. If they can turn the tide and get the majority to fall in love with FP+, then the negativity of a few obviously becomes moot. However, if the negativity snowballs, then Disney has a billion dollar problem that needs to be addressed/adjusted. I guess only time will tell.
Wow. That certainly is telling. There are clearly many people (obviously not just limited to Disboarders, despite what FP+ supporters keep suggesting) who are extremely upset by this FP+ debacle. The fact that Disney is trying to take steps to make sure that "word of mouth" negativism about FP+ doesn't spread, is interesting to say the least.
I've said it on various threads in the past, but it *does* matter what people think and say in terms of marketing. You can argue your 80/20 theories of the importance and profitability of newbies/once-in-a-lifetimers all you want, but those once-in-a-lifetime trips are sold, in part, through the goodwill and word of mouth enthusiasm of others.
It's much more difficult to sell "dreams" when the social media world (and real life word of mouth world) is peppered with negative reviews.
If too many Disney diehards and previous Disney supporters become naysayers, it will eventually affect Disney's bottom line. That seemingly endless stream of newbies/once-in-a-lifetimers will slow to a trickle. Maybe not today, maybe not tomorrow, but it will happen.
And Disney knows it...otherwise they wouldn't be taking steps to suppress the negativity. I don't think the execs expected the backlash over this to be quite so severe.
It'll be interesting to see where this all heads. If they can turn the tide and get the majority to fall in love with FP+, then the negativity of a few obviously becomes moot. However, if the negativity snowballs, then Disney has a billion dollar problem that needs to be addressed/adjusted. I guess only time will tell.