There are 12 Disney Parks, not including the water parks. Of these 12 parks 6 are Disneyland type parks (DLP) located at 6 areas around the world - Anaheim, Orlando (WDW), Tokyo, Paris, Hong Kong and Shanghai. The remaining 6 are non-Disneyland type parks (NDLP). Three of these - Epcot, Hollywood Studios and Animal Kingdom - are located in WDW, one California Adventure is located in Anaheim, one Disney Studios is located near Paris and the last one Disneysea is located near Tokyo.
What is interesting is that the DLPs do much better in terms of attendance when compared to the NDLPs at the same locations. Going back at least to 1992 attendance at the DLP exceeded attendance at its partnered NDLP in every of the four world locations, sometimes by a significant amount. For example in 2019, the last year data is available prior to the lockdowns, attendance at the Magic Kingdom was 34% greater than attendance at the Animal Kingdom, 41% greater than at Epcot and 45% greater than at Hollywood Studios. Attendance at Disneyland in Anaheim was 47% greater than that at California Adventure and attendance at Disneyland Paris was 46% greater than at Disney Studio. The one exception was in Tokyo, Disneyland Tokyo’s attendance was only 18% greater than Disneysea. Further, for every year from 2006 to 2021 attendance at the Magic Kingdom was the highest among all in the world, not just Disney parks and for every year from 2006 to 2020 either the original Disneyland or the Tokyo Disneyland were either second or third in the world and while Disneyland Paris did not do that well worldwide it did have the highest attendance in Europe. During 2021, with the lockdowns, Shanghai Disneyland jumped to second place while Tokyo fell to fifth. Anaheim Disneyland was closed for a third of that year. This started me thinking about why the DLPs did so well while the NDLPs did not keep up.
Here are six fundamental concepts that were used in designing the original Disneyland that are somewhat lacking in the most of the NDLP:
What is interesting is that the DLPs do much better in terms of attendance when compared to the NDLPs at the same locations. Going back at least to 1992 attendance at the DLP exceeded attendance at its partnered NDLP in every of the four world locations, sometimes by a significant amount. For example in 2019, the last year data is available prior to the lockdowns, attendance at the Magic Kingdom was 34% greater than attendance at the Animal Kingdom, 41% greater than at Epcot and 45% greater than at Hollywood Studios. Attendance at Disneyland in Anaheim was 47% greater than that at California Adventure and attendance at Disneyland Paris was 46% greater than at Disney Studio. The one exception was in Tokyo, Disneyland Tokyo’s attendance was only 18% greater than Disneysea. Further, for every year from 2006 to 2021 attendance at the Magic Kingdom was the highest among all in the world, not just Disney parks and for every year from 2006 to 2020 either the original Disneyland or the Tokyo Disneyland were either second or third in the world and while Disneyland Paris did not do that well worldwide it did have the highest attendance in Europe. During 2021, with the lockdowns, Shanghai Disneyland jumped to second place while Tokyo fell to fifth. Anaheim Disneyland was closed for a third of that year. This started me thinking about why the DLPs did so well while the NDLPs did not keep up.
Here are six fundamental concepts that were used in designing the original Disneyland that are somewhat lacking in the most of the NDLP:
- Rides; Disneyland parks have more rides than the NDLPs. The difference can be quite significant.
- Imagination over thrills: Many of the DLPs rides are slow and even the fast ones, the roller coasters, are not extremely fast and depend on fantasy for their attraction.
- Fake, Cute and Idealized: The structures are models of reality, they show the fantasy of life, not the dirty realities. Think the Jungle Cruise and the false perspective used for the Main Street buildings. Further, structures are emphasized over nature.
- Consolidated: The lands and attractions are placed close together and visitors can move directly from one land to another. In this way visitors remain immersed in the imagination and walking is reduced,
- Variations on a theme: While the parks themselves do not have a set theme, the various lands do, but the themes are somewhat general and do not limit to one story or concept.
- Interwoven: Being of similar themes the attractions and rides in each land build on each other. For example the riverboat adds to the feeling of all of Frontierland, while the street vehicles do the same for Main Street.