cakebaker
DIS Veteran
- Joined
- Jun 27, 2013
- Messages
- 9,554
What it tells us is that they probably make more by not having a dining plan.
Disney makes far more off the dining plan that they do with cash customers. They've dumbed down the menus and jacked the prices to make it seem like the DP is a good deal. The plan forces to you pick the most expensive places to eat just to break even. If Disney made more money by not having it, they would've stopped it long ago. They don't put out these things to lose money, they put them out to make money.
Of course people are packed into restaurants right now. They've upped capacity to normal limits and not yet opened all their dining. Too many people, too few choices. People do have to eat.
Free dining is going to be a thing of the past and I wouldn't be surprised that IF dining plans come back, the prices are going to be considerably higher
Free dining was never free to start with, but I agree the promotion is probably gone or will be drastically cut in some way. When the dining plans come back, you can bet the prices will be higher and you can bet people will still buy them because they're convinced it saves them money. It's been a brilliant marketing strategy from the start. Offer a meal plan that's actually a good value, then slowly reduce quality and cut the plan over the years. People will only remember how much they saved at the start rather than what they're actually getting now.
Disney has said they are definitely bringing dining plans back, but with the limited restaurants they have open it's not feasible at the moment. They don't want to kill the golden goose by putting out a dining plan and people not actually be able to get reservations to use it.