Yes! The service was devloped to help families stay in touch with each other - help parents know where their children are - and help parents control the over-use of a cell phone. A child could be located if they were taken with the cell phone in their pocket.
Your letter tells the disney company to stick to what they do best - don't try anything else. My point is they had to step out in unknown territory - and by trial and error - become the best.
They tried it - there were too many obsticles to over come - and too much competition. My point is - the reason all those thing exist is beacuse Walt pushed for all those things you mentioned - he tried, experimented and improved those things and they succeeded. Not everything he did was a success. Without failure - you aren't trying enough. If everything you do in your life succeeds - then most likely you are only trying those things you know will work - and giving up on anything that has the least little challenge to it.
As long as you look at Disney Mobile as just "cell phone service branding" you won't see what we were really trying to do with it. I have had more people call in and say "why are you stopping this? I love it!" than I can count - and that's just me. We all have had people very sad that the service will be no more after New Year's Eve. I guess you just don't get it.
