DavidHobart
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- Joined
- Oct 17, 2006
So will the Mickey Mouse celebration be 2018?...That's not that far away if they want to do something big. I wonder why we haven't heard anything about it yet.
A little more from Iger on this, from a September presentation:
"What is looming is Mickey's 90th birthday, which is 2018. That's going to be celebrated heavily across the company. We tend to discount Mickey a bit because he was created in 1928, but he's still one of the most popular products, if not I think the most popular single character in the world. And we have a lot in store in terms of support -- not only supporting that character but leveraging his 90th birthday. There was a lot of debate over the years, by the way, about whether you celebrate Mickey's birthday because no one wanted to admit that he was old, but we've decided that old is good, particularly in this world, and 90 is a special birthday."