This in no way kills Avatar land, it assures it. One of the main benefits of this purchase is not Star Wars per se but the acquisition of Industrial Light and Magic, the computer special effects group of Lucasfilm, which did the Avatar special effects and will do so for the future Avatar movies, as it has done for the Star Wars movies, Transformer movies, the Harry Potter movies, Hunger Games, the Avengers, Pirates of the Caribbean movies, and even the last Star Trek movie. Somebody may raise whether this acquisition creates antitrust problems in the movie/entertainment industry.