I think that we can agree that for those of us who are already enjoying the benefits of a rewards-type credit card, the new Disney VISA is probably not all that great.
I have the Chase-i MasterCard and it pays me
every month in the form of Webcertificates. The payback rate is 1% and you need to earn at least $10 in order to get paid that month but if you don't, the balance carries over into the next month. Because I charge EVERYTHING, I'm getting between $20 and $25 back every month. It all goes into my Disney Fund and I've already gotten over $150 since October. Not a bad little nest egg.
I also have a USAir frequent flier card that I'm ready to give up. Those frequent flier miles are just getting too hard for an entire family of 4 to spend at one time. If I don't make arrangements as soon as the time opens up for booking the flight, I can forget about it! Plus, the card carries an annual fee of $40 and there is nothing else I can do with the rewards but get flights. There are other ways to do that. I was looking into the Univeral Entertainment Card (Universal Studios) as a replacement. I was waiting for the Disney VISA to come out so that I could compare them. For anyone interested in the Universal Card, here's a link to their site.
Universal Entertainment MasterCard At least there, you can review what the rewards are and how many points they cost before you apply.
My DH is self-employed and he has two business rewards cards that he uses to pay for all his overhead. His Diners' Club card offers 2 points per $ and has a lot of rewards, including the options of converting those points into hotel GCs and frequent guest points, restaurant GCs, rental cars and frequent flier points. They even offer Amazon.com GCs.
His other business card is a Chase business card. What I like about this card is that the awards include airline travel vouchers which are good on any airline, anytime. They cost the same number of points/miles as my USAir card with fewer restrictions. It also offers restaurant and retail GCs and rental car & hotel certificates.
My advise to anyone who is interested in rewards-type credit cards is to define what your expectations are with regards to rewards and then research the cards that best meet those expectations. Obviously, someone who doesn't have kids won't be interested in a Toy R Us credit card and someone who isn't interested in Disney rewards has no need for the Disney VISA. For some, the Disney VISA may be a good replacement for another card or a good card to start with. For others, it would not be worth it.