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https://variety.com/2022/tv/news/disney-advertising-upfront-sales-streaming-1235277572/
Disney Starts to Sell Earlier Than Expected in Upfront Market (EXCLUSIVE)
By Brian Steinberg - May 25, 2022 11:20am PT
TV’s “upfront” ad-sales market is starting to move — and earlier than expected.
Just days after the networks wrapped glitzy programming presentations to Madison Avenue executives, Walt Disney Co. is said to have written some business with at least one major media buying agency, according to three executives familiar with recent discussions. Disney is “ahead of the market,” one media buyer said. In the industry’s annual upfront process, U.S. TV networks try to sell the bulk of their commercial inventory ahead of their next cycle of programming.
One of these people indicated that Disney’s upfront conversations “are going very well” and that the company is “making significant progress,” and is seeing “avid demand” for entertainment programming, sports, live events and content aimed at diverse audiences.
https://en.wikipedia.org/wiki/Upfront_(advertising)
Upfront (advertising)
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.[1][2]
Disney Starts to Sell Earlier Than Expected in Upfront Market (EXCLUSIVE)
By Brian Steinberg - May 25, 2022 11:20am PT
TV’s “upfront” ad-sales market is starting to move — and earlier than expected.
Just days after the networks wrapped glitzy programming presentations to Madison Avenue executives, Walt Disney Co. is said to have written some business with at least one major media buying agency, according to three executives familiar with recent discussions. Disney is “ahead of the market,” one media buyer said. In the industry’s annual upfront process, U.S. TV networks try to sell the bulk of their commercial inventory ahead of their next cycle of programming.
One of these people indicated that Disney’s upfront conversations “are going very well” and that the company is “making significant progress,” and is seeing “avid demand” for entertainment programming, sports, live events and content aimed at diverse audiences.
https://en.wikipedia.org/wiki/Upfront_(advertising)
Upfront (advertising)
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.[1][2]