wabbott
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https://www.hollywoodreporter.com/b...ancel-resubscribe-ampere-analysis-1235941007/
42 Percent of U.S. Streaming Users Regularly Cancel and Resubscribe, But Bundles Reduce Churn (Study)
“As the SVOD market in the U.S. has become increasingly saturated, new subscribers are harder to find, which makes retention all the more important," says research firm Ampere Analysis.
by Georg Szalai
July 9, 2024 - 12:56am PDT
42 Percent of U.S. Streaming Users Regularly Cancel and Resubscribe, But Bundles Reduce Churn (Study)
“As the SVOD market in the U.S. has become increasingly saturated, new subscribers are harder to find, which makes retention all the more important," says research firm Ampere Analysis.
by Georg Szalai
July 9, 2024 - 12:56am PDT