https://www.cnbc.com/2023/03/02/espn-live-sports-streaming-hub.html
ESPN wants to be the hub of all live sports streaming — even if it helps its competition
Published Thu, Mar 2 20232:04 PM EST
Alex Sherman@sherman4949
Key Points
Disney’s ESPN wants to be the hub for all live sports streaming — even for its competition.
- ESPN has talked with major sports leagues and media partners about launching a feature that would link users directly to where a live sporting event is streaming, sources said.
- The actual media partners haven’t yet been determined, and there’s no timeline on when a feature would launch.
- It could involve global streaming services and direct-to-consumer regional sports network products, and would aim to make ESPN the TV guide of live sports.
The sports network has held conversations with major sports leagues and media partners about launching a feature on ESPN.com and its free ESPN app that will link users directly to where a live sporting event is streaming, according to people familiar with the matter.
That could include national or global streaming services, such as Apple
TV+ and Amazon Prime Video, or a regional sports service such as Sinclair’s Bally Sports+ or Madison Square Garden Entertainment’s MSG+.
The actual media partners haven’t yet been determined, and there’s no timeline on when such a feature would launch, said the people, who asked not to be named because the discussions are private. Still, ESPN has broached the idea to the major sports leagues and media companies to gauge their enthusiasm, the people said.
While the business terms of the concept could still change, ESPN has considered a model in which it would take a cut of subscription revenue from a user who signed up for a streaming service through the ESPN app or website, two of the people said. If a customer already subscribes to a given service, ESPN would collect no money and just provide the link as a courtesy, people familiar with the matter said.
ESPN may also alert users to games that air on linear TV, cementing its new role as the TV guide of live sports, the people said.
An ESPN spokesman declined to comment.
Several owners of regional sports networks have expressed particular optimism about the idea as they try to boost subscription revenue while leagues question the larger industry’s business prospects in a streaming-dominated ecosystem, two of the people said. CNBC previously reported that Sinclair’s Diamond Sports Group is contemplating bankruptcy restructuring after missing a $140 million debt repayment. Warner Bros. Discovery has alerted leagues it plans to exit the RSN business altogether, according to The Wall Street Journal.
De-cluttering sports
It’s become increasingly difficult for consumers to sort out how to find a given game as rights packages have been carved up by sports leagues looking to maximize carriage fees among streaming partners. A New York Yankees game for a New York-area fan could air on linear TV on the YES Network, ESPN or Warner Bros. Discovery
’s TBS, or it could stream on Amazon Prime Video, Apple TV+ or NBCUniversal’s Peacock.
ESPN wants to use its self-proclaimed status as “the worldwide leader in sports” to become the de facto first stop for all consumers looking where to watch live sports, the people said. Currently, ESPN only links users to ESPN-licensed content. That amounts to almost 30% of all televised or streamed U.S. sports, according to people familiar with the matter.
ESPN’s willingness to promote other streaming services suggests a strategic shift in the streaming wars. Disney is less focused on gaining streaming subscribers — and eyeballs — at all costs. Company executives have emphasized they want investors to prioritize revenue and profit rather than subscriber growth, a trend started by other media companies, including Netflix and Warner Bros. Discovery.
Media companies have also begun trading in lockstep as streaming growth has slowed. That’s limited competitive pressures and promoted working together. Disney and Warner Bros. Discovery are also emphasizing licensing content to rival streaming services to increase revenue rather than keep the content exclusive.
Disney CEO Bob Iger announced a company-wide reorganization last month that made ESPN a standalone division, run by ESPN Chairman Jimmy Pitaro. The move may bring ESPN’s finances under closer scrutiny during earnings calls. Pitaro announced Wednesday he’s streamlining management underneath him to reduce his number of direct reports.
While activist investor Dan Loeb last year pushed for Disney to spin out or sell ESPN, Iger said there are no plans for that.
That would feed into what I just read yesterday about MSG Network. I like the idea of ESPN getting a cut of each game buy, like Apple takes a cut of all iPhone subscription costs.
https://nypost.com/2023/03/01/msg-to-roll-out-streaming-service-for-knicks-rangers-games/
MSG to roll out streaming service for Knicks, Rangers at $10 per game, $30 a month
Cord-cutting fans of the Knicks and Rangers will now be able to stream their favorite teams — at $10 per game.
Madison Square Garden Entertainment announced on Wednesday that it will offer streaming viewers a standalone platform that includes access to Knicks, Rangers, Islanders, Devils, and Buffalo Sabres games.
The new service, MSG+, will bundle all of the live sports action across MSG Networks platforms.
The service, which is limited to regions whose cable operators carry the Madison Square Garden Network, will be available on a direct-to-consumer basis for a monthly cost of $29.99 — or an annual rate of $309.99.
Fans who prefer to pay for individual games will be charged $9.99 per contest.
“MSG Networks is delighted to be able to offer fans more ways to watch our compelling and award-winning content,” MSG Network President and CEO Andrea Greenberg said in a statement.
“The introduction of MSG+ this summer will be a significant milestone for our company and will offer a mix of subscription options for fans who do not subscribe to a traditional, bundled pay television subscription,” Greenberg said.
The company also announced it had unveiled MSG SportsZone, a free, ad-supported streaming offering whose content is primarily focused around sports betting and classic games. There is no live programming of sports games on MSG SportsZone.
Greenberg told analysts last year that MSG Networks was planning to launch its own app for cord-cutters.
Before Wednesday’s announcement, MSG Networks was only available through the FuboTV and the DIRECTV Stream platforms.
MSG Networks airs most New York Rangers home and away games.NurPhoto via Getty Images Madison Square Garden and its tenants — the Knicks and Rangers — are some of the most valuable properties in North American professional sports.Getty Images
Linear cable has seen a steady decline of viewers in recent years as subscribers have cut the cord and migrated to direct-to-consumer streaming offerings such as Netflix, Hulu, Disney+, YouTube TV, DIRECTV Stream, FuboTV, AppleTV, Amazon Prime, and others.
The proliferation of streaming services has dried up the customer base for cable companies — with devastating consequences for regional sports networks.
As exclusively reported by The Post, Diamond Sports Group — which operates 21 Bally Sports-branded regional sports networks, or RSNs, that account for more than half the local broadcast markets around the country — has been in talks this fall to sell itself to the sports leagues for as much as $3 billion including debt.