From today's Orlando Sentinel:
Disney Vacation Club is taking a stab at viral marketing to help promote its ninth time share, the Bay Lake Tower at Disney's Contemporary Resort.
As part of the rollout yesterday for the 15-story resort, Disney emailed Vacation Club members with a link directing them to the video-sharing website Youtube. That link opened a video featuring a woman named "Deevy See" (DVC...get it?) who then revealed plans for Bay Lake Tower in a five-minute skit.
Though the Walt Disney Co. has ventured into such marketing before, it's a first for Disney Vacation Club.