Earlier, I wrote, "This is clearly still a rumor, not official news." Since then, it's become official news.
LAKE BUENA VISTA, Fla.--(BUSINESS WIRE)--Jan. 24, 2002--In response to strong guest demand, Disney Vacation Development, Inc. will expand its timeshare resort presence with its next location at the Disney Institute at Walt Disney World Resort, subject to obtaining all necessary approvals. The Institute property, with its unique amenities and urban setting adjacent to the Downtown Disney resort area, made it an ideal place to expand the company's highly successful Disney Vacation Club business.
It's interesting that thay actually used the "t" word -- timeshare. Ususally DVD is so careful to avoid the word "timeshare," preferring to describe
DVC as "Disneys innovative vacation ownership program."
"The proposed ownership resort expansion will combine one of our highly successful offerings with an exciting complement of existing resort amenities," said George Aguel, Senior Vice President of Walt Disney Parks & Resorts. Guests staying in the Disney Vacation Club villas will have convenient access to the Downtown Disney resort area, including the Institute spa and recreational facilities.
That makes sense. The Spa at Disney Institute is one on two major Spas at WDW. (The other is at the Grand Floridian.) For some potential customers, this could be a real draw.
The new, 192-unit development is slated to occupy a unique 16-acre site overlooking the lakefront district at Downtown Disney. Initial plans call for the construction of four residential-style buildings with studio, one- and two-bedroom villas and Grand Villa units that sleep up to 12 guests.
That certainly sounds like new construction -- not renovation of existing buildings, as I had earlier speculated.
I wonder how they'll deal with the view issue? It seems that they learned from BWV that DVC resorts shouldn't have rooms where some some have much better views than others. Consider that at VWL, all units have views of the woods, and that at BCV, there won't be any magnificent views.
"We had the opportunity to consider this location because expansion of Disney Institute programs throughout the Walt Disney World Resort reduced the need for dedicated Institute resort space," said Aguel. Disney Institute programming includes professional development programs, from keynote speeches, workshops and behind the scenes tours to customized programs that help groups implement successful strategies into their own organizations.
In other words, the Disney Institute now does group and corporate programs, but the individual enrichment programs on which the Disney Institute was founded are history. With a loyal group of DVC members who return year after year (and are always looking for new and different things to do), I wonder if there's a possibility that the Disney Institute could rebuild some of their individual enrichment programs? That would be great.
The announcement heralds a time of exciting growth for Disney Vacation Club, which is celebrating its 10th year and now boasts a membership of more than 60,000 families from over 60 countries.
That's an impressive success story.
Development will begin this spring with a targeted opening of spring 2004.
That raises the biggest question: What does this mean for the as-yet-unnamed DVC resort at Eagle Pines Golf Course?
The original Eagle Pines press release said, "The new resort is scheduled to open in phases, with the first phase consisting of the Inn building and five Villa buildings for a total of 360 units. The Inn and one Villa building are expected to open in spring/summer 2004, with the four additional Villa buildings opening throughout the remainder of that year. The final phase of five additional Villa buildings containing 240 units are anticipated to open by spring/summer 2005."
I can't see DVD opening two major WDW on-site DVC resorts in spring/summer 2004. My guess is that the first phase of Eagle Pines will be put on hold until 2005 or 2006, with the actual opening date determined by how well BCV sells and when DVD expects to need more inventory to sell.
(By the way, I'm quoting the whole press release because it's a press release, and press releases are meant to be reprinted. I don't quote copyrighted articles in their entirety.)
Any other thoughts about the announcement or replies to my comments?