Not all of the stores have the offer, but most of the larger stores do. It's basically an offer to buy a specific item (e.g., the insulated tote) if you spend the some minimum amount. For example, it would be something like, "purchase the insulated tote for $19.95 with a purchase of $25 (or more, before tax)". Sometimes, different store may have different offers, so be sure to check out all of the shops.