I"m not sure anyone is saying they are going out of business. I will say that there are a lot of people, and i mean a lot, based on people's responses here in this forum, and other places ive read on social media that were a "captive audience" of disney, meaning they just automatically booked vacations to WDW every single year, that have looked at other places to vacation and a lot of the times its the nickle and diming of disney over the past 10 years or so that made them do that.
We're one of those captive fans. we just got back from a weekend in NY, both of my boys, ages 11 and 12, asked to go back to NY next year for a weeklong vacation instead of disney.
Dont be surprised that if the massive price increase, along with the complexity to plan a disney vacation has pushed some out of their comfort zone and started to look at other places.
I could write a how to book (most of us on this forum are big enough disney fans that could do it) on how to vacation at disney. Now, after finally stepping out of my comfort zone and doing something i knew nothing about, i'm looking forward to doing it more often.
am i done with Disney? absolutely not, but it means i'm no longer a captive guest and will vacation at other places and visit disney much less often.
I love disney, they arent going anywhere, if attendance does suffer, they've been there before, and they'll offer discounts and be ok.
btw, i'm that guy that is currently listening to disney background music while i work, i havent lost my love of the place.