while price is not the only factor - i suspect
DVC will ROFR an occasional random contract just to annoy resale buyers - i believe it to be the main factor.
so it would bother me if a broker encouraged me to sell at $60 per pt when i could have sold at $80 per pt if they had given me more information about ROFR patterns. it's not always true, but usually if you get ROFRed, it means you left money on the table.
(and sure, the sellers ought to do their homework but some just go along with what they are told.)