Gevalia special blend ! Costs an arm and a leg, but it is so rich and smooth it is worth every penny. We figure if we seldom drink alcohol, and coffee is very important to us, so this is our splurge. We often serve it to friends and they are always amazed at how good it is. But when they ask how much it costs, they decide it is not worth it. I could understand if they could not afford it, but they can. They are just programmed to pay so much for coffee and no more. To me it is like saying I would stick with a local amusement park because it is so much cheaper than Disney.