Good post. Disney seems to be trying to reduce the need to discount. DME, paid dining,adding refrigerators/coffee pots to most resorts and even dropping the fee for the use of the health club all add value.
I wonder how Disney thought the PL experiment went. It certainly makes it harder for guests with existing reservations to call and demand they get a current code applied to their reservation.
CMS shouldn't be rude, nor should guests calling. How many times a week before phone calls asking about discounts becomes rude? How many times can you ask the CM to look for secret PIN codes before it becomes rude?