RickinNYC
DIS Veteran
- Joined
- Apr 22, 2003
- Messages
- 7,870
I've been thinking about the new changes to the Disney Dining Plan for '08. Not thinking too much, certainly not thinking too hard about them, just pondering. I personally don't care too much about the dining plan in general.
But this is what I'm thinkin':
Horror of horrors, they remove the appetizer and worse yet, take off the tip! It's the end of the world as we know it, we're all up in arms, we have been forsaken, nobody asked us our opinion, I'll-never-go-to-Disney-again, how dare they, yadda yadda yadda.
Why in the world would they do something like that, and only drop the per adult charge by $1.00? Frankly, I still think that $38 is a fantastic deal for what you're getting, but that's just me. How can they do something so heinous? So horrifying? So bloody awful? Here's my thought. They offered free dining a number of times during slower seasons over the past year and a half. It was a test to see just how much free dining would incent people to travel when they normally wouldn't. The powers that be saw that people FLOCKED to Disney World because they were enticed by freebie Mickeybars and all the character buffet food you cared to stuff in your fanny pack (I saw you, I know you did it, you were watched).
What the powerful big wigs didn't count on was how so many people simply ordered food for the sake of ordering it. Heck, it's free so let's order it. Don't care that I didn't eat it. It's mine so gimme. Mine mine mine mine, free free free free. Plus, it was to the best interests of the cast member to encourage the guests to order more, even if said guest was to the point of exploding from too much food. Heck, more food equals higher cost, higher cost equals better tip. They were getting 18% anyway right? I think they were genius to do so. If it'd been me, I'd have suggested every single guest at the table, even the newborn, order surf and turf at every single ding dang meal. So Disney started losing money here and there. How'd they react? They changed their menus and took off pricier items. Yet the restaurants still remained packed to the gills.
"Eureka!" the Disney wigs of big exclaimed. They realized with some tweaking to the dining program in the past year and half, they found the perfect inducement to get their resort rooms packed during the off season, hence bringing their numbers skyrocketing. Two words: Free Food. Then they realized that they could still make yet more money but not lose as much when it wasn't free during the busier times. Nine Words: Sorta Free Food But Not As Much As Before. Then they finally understood that they could offer a free dining package in 2008, but if they were to take off a couple of more things (after all, they tweaked and cheapened the menus too much, right?) it would still benefit them because there are still millions upon millions of other folks out there who haven't used the dining plan in the past, had hear it was good, won't know what they're missing, and will be enticed by FREE FOOD!
The new dining package isn't priced out so that Joe Blow and his family would ever truly want to pay for it. Pish posh on that! It's priced just so that it could be offered if someone actually wanted to pay for it (but Disney doesn't think many will) and STILL have something to refer to when they offer it free for nothin'. Imagine the marketing, "Stay at the Contemporary Polynesian Pop Coronado Lodge Resort and purchase a length-of-stay pass and get free dining! That's up to $38 per day savings per person!" Sounds pretty darn good doesn't it?
So there you have it. Guests wanted more free dining. Guests fell over themselves over free dining. Guests trampled and slapped down anyone that begrudged free dining. It's clear that Disney discovered the holy grail of full resorts was (say it with me) free dining. Now that they've perfected the package so that it behooves them the most in terms of the bottom line, they can now offer what guests will continue to clamor for, it just won't be to the level that it originally was. My guess is that Disney will offer more frequent free dining packages to paying guests in 2008, rather than lowering room costs. It's a win-win for all.
So everyone can stop complaining about the changes to the dining plan. It's gonna be free anyway. It's a conspiracy I tell ya.
But this is what I'm thinkin':
Horror of horrors, they remove the appetizer and worse yet, take off the tip! It's the end of the world as we know it, we're all up in arms, we have been forsaken, nobody asked us our opinion, I'll-never-go-to-Disney-again, how dare they, yadda yadda yadda.
Why in the world would they do something like that, and only drop the per adult charge by $1.00? Frankly, I still think that $38 is a fantastic deal for what you're getting, but that's just me. How can they do something so heinous? So horrifying? So bloody awful? Here's my thought. They offered free dining a number of times during slower seasons over the past year and a half. It was a test to see just how much free dining would incent people to travel when they normally wouldn't. The powers that be saw that people FLOCKED to Disney World because they were enticed by freebie Mickeybars and all the character buffet food you cared to stuff in your fanny pack (I saw you, I know you did it, you were watched).
What the powerful big wigs didn't count on was how so many people simply ordered food for the sake of ordering it. Heck, it's free so let's order it. Don't care that I didn't eat it. It's mine so gimme. Mine mine mine mine, free free free free. Plus, it was to the best interests of the cast member to encourage the guests to order more, even if said guest was to the point of exploding from too much food. Heck, more food equals higher cost, higher cost equals better tip. They were getting 18% anyway right? I think they were genius to do so. If it'd been me, I'd have suggested every single guest at the table, even the newborn, order surf and turf at every single ding dang meal. So Disney started losing money here and there. How'd they react? They changed their menus and took off pricier items. Yet the restaurants still remained packed to the gills.
"Eureka!" the Disney wigs of big exclaimed. They realized with some tweaking to the dining program in the past year and half, they found the perfect inducement to get their resort rooms packed during the off season, hence bringing their numbers skyrocketing. Two words: Free Food. Then they realized that they could still make yet more money but not lose as much when it wasn't free during the busier times. Nine Words: Sorta Free Food But Not As Much As Before. Then they finally understood that they could offer a free dining package in 2008, but if they were to take off a couple of more things (after all, they tweaked and cheapened the menus too much, right?) it would still benefit them because there are still millions upon millions of other folks out there who haven't used the dining plan in the past, had hear it was good, won't know what they're missing, and will be enticed by FREE FOOD!
The new dining package isn't priced out so that Joe Blow and his family would ever truly want to pay for it. Pish posh on that! It's priced just so that it could be offered if someone actually wanted to pay for it (but Disney doesn't think many will) and STILL have something to refer to when they offer it free for nothin'. Imagine the marketing, "Stay at the Contemporary Polynesian Pop Coronado Lodge Resort and purchase a length-of-stay pass and get free dining! That's up to $38 per day savings per person!" Sounds pretty darn good doesn't it?
So there you have it. Guests wanted more free dining. Guests fell over themselves over free dining. Guests trampled and slapped down anyone that begrudged free dining. It's clear that Disney discovered the holy grail of full resorts was (say it with me) free dining. Now that they've perfected the package so that it behooves them the most in terms of the bottom line, they can now offer what guests will continue to clamor for, it just won't be to the level that it originally was. My guess is that Disney will offer more frequent free dining packages to paying guests in 2008, rather than lowering room costs. It's a win-win for all.
So everyone can stop complaining about the changes to the dining plan. It's gonna be free anyway. It's a conspiracy I tell ya.


Imagine my shock the other day as I figured out that the cost of my package for me my DS, my DDIL, and my DGD that included "Free Dining" was exactly - the the penny - the same as the cost of the room and tickets with an AP rate.... DUH! No matter what you want people to do, just give them free food and they will show up with smiles - whether it is a legislator to a lobbyist's lunch or a kid to a birthday party. Free Food!!! Bring it on.