Ya know? That may be the trick. Every time I've done this, I've always ordered the phone online and activated it at home. It hadn't even occurred to me that I might not be able to do this if I bought the phone in store. Hmmmm. Well, the plan for today was to purchase dd's iPhone at Sam's Club. I'll have to ask about this. If it's a problem, I'll order from verizon. I think it's only $3 difference in price. I'll report back!!