This is being put out by Lou Mongello (of the WDW Radio Show podcast and author of two Walt Disney World trivia books), Tim Devine (of The Magic in Pixels), Tim Foster (of Guide to the Magic), Steve Barrett (author the Hidden Mickeys Guide books), Cara Goldsbury (author of The Luxury Guide to Walt Disney World) and Beci Mahnken (of Mouse Fan Travel). I don't know any of these people personally, but I'm very confident that Lou Mongello isn't running a scam -- and most of the others listed are frequent guests on his show.
You can visit Lou's site at
http://www.disneyworldtrivia.com/, and you can find his podcast from there if you're interested. There are several good Disney-related podcasts out there, but Lou's is the best, in my opinion. His love for the parks is obvious and worn on his sleeve.
Personally, I'm glad this is an independent publication and not published by Disney. As good as the official Disney Magazine could sometimes be, it was often too centered on whatever Disney wanted to promote at a given time than on what most interested the writers and readers. This new magazine won't be beholden to such constraints.
SSB