As others mentioned, sometimes it doesn't come down to any consideration of brand, but of feel, features, price, and whether it will meet all your needs. If it ends up being a Canon, Nikon, Sony, or Pentax doesn't much matter in the end, as long as it does what you need it to do, and makes you happy.
For me, I chose the camera I did because of features, above all...at the time there was nothing made by Nikon or Canon that had the features I liked and wanted, and actually to this day there still isn't...and while the model I've had these past 2 years isn't made anymore, it still remains unique in its feature set and sadly for me any replacement by any brand today will have to involve compromising on some of those features as they aren't available anymore by any manufacturer...part of the reason I still shoot with this particular DSLR.
I'd buy another brand in a heartbeat, with no hesitation, if it offered the same or better features, fit my hand well, had the lenses I needed, and the price was right. I've never been one to buy on a brand name, and definitely not one to buy the 'top' brand of anything (I admit I actually have a near-pathological dislike of anything which is the top-selling brand in any category, as I've always liked being different than the horde and if the horde likes something that much, I tend to look another direction - probably why I've never owned a Toyota, Timex, Apple, etc...once it becomes the best seller or the must have, I don't want it anymore).
What are those features that are unique? I'm between cameras right now, will probably end up with a Canon T5i (i have a couple EF lenses), but I don't want to overlook anything while I have the chance.
What are those features that are unique? I'm between cameras right now, will probably end up with a Canon T5i (i have a couple EF lenses), but I don't want to overlook anything while I have the chance.
Sometimes your choice of camera bodies comes down to items such as 1) What camera feels good in my hands 2) Which camera has a menu that seems more intuitive 3) What camera has the features I consider most important.
I shoot Nikon because I picked up a D90 and I liked the way it felt in my hands. I was able to maneuver through the menu system instinctively. I could have easily went with Canon...but I just like the Nikon better. I don't get caught up in the fan boy showdown discussions. I just know what works for me, and I respect other people's decision to shoot with whatever makes them happy.
The in body stabilization had me looking at Sony and Pentax for a while even though I was firmly entrenched in Canon gear. Canon's in the lens IS makes me a little nauseous sometimes, if I use it for long periods of time. The in the body IS isn't supposed to do that. So while I didn't jump ship and go to another brand I could very easily see someone else choosing one of those brands for that reason.
Sony is rumored to be abandoning their current dSLTs in favor of an entirely mirrorless "dSLR-like" system. I'm looking at it with mixed curiosity and dread. If it doesn't provide true dSLR-equivalent phase detection focus, and if it isn't backwards compatible with old old glass.... I may need to consider changing systems in a few years. But I have too much invested in glass to make that decision lightly.
That's the thing -- Unlike other technology -- You can have a Sony TV set, but Samsung blu-ray player, etc...
Once you start truly investing in a system, it becomes very difficult to change systems.
Canon has a hybrid AF system on their newest camera's. They have on sensor phase detection, it's only a matter of time until that shows up on mirrorless setups.
Canon has a hybrid AF system on their newest camera's. They have on sensor phase detection, it's only a matter of time until that shows up on mirrorless setups.
As Zackie said, it already exists on the Nikon 1. Works well in good light, but struggles in low light. Early reviews of the Canon suggests about the same -- does well in good light.
Lets see if the next Sony dSLR can really complete the evolution.
It's already there, actually. Nikon's Series 1 was the first mirrorless to do PDAF on sensor, and last year Sony added it on their NEX series starting with the NEX6 and 5R. It's likely going to expand too, once they get all the bugs out - it's still not quite up to DSLR specs yet, as it fails in low light and has to resort back to CDAF on all of those cameras, and in some cases it still can't track quite as well, but likely lots of R&D money will be working on it.
The Sony a99 has a dual autofocus system that is using phase detection I believe.
I believe the dual AF sensors are in addition to the FF 24mp sensor. All 3 are continually fed due to the translucent mirror:
From a B&H article:
"Furthermore, the light being diverted to the AF sensors is now split between two separate AF sensors in order to utilize distinct focusing styles simultaneously, for precise focusing and subject tracking. Both of these AF sensors utilize a phase-detection method for determining focus, but are geared differently to suit the two converse applications of standard AF modes. One sensor features 19 focus points and 11 cross-type points, for more critical focusing and greater depth perception. The other, a 102-point focal plane phase detection AF system, gathers wider coverage of the entire scene. When combined, these two sensors offer precision and wide coverage for a faster and more in-tune method of achieving sharp focus regardless of the subject matter."