I agree with you, but also disagree.
In order to qualify for the $10.00 GC, we ended up buying BOTH B & B and M.I. at TDS. We also started adding other stuff in order to qualify. So in essence, we spent extra money in order to be able to qualify for the "free" $10.00 GC.
I also ended up picking up other stuff at the store while getting my DD.
I feel whatever they do to bring in business will garner extra sales. How many people would pass up a new item to try if it is offered buy one get one free? I know I don't.
JMHO.
M