Question: Okay. And then for Bob, you guys have talked about the cost of MyMagic+ this quarter. But can you give us some indications of how the rollout is going on, the revenue and customer behavior. Because per caps is really good this quarter, so what's going on with MyMagic+?
Answer: I can't quantify it from a financial perspective yet. It's still early, and we are still rolling out facets of it. What I can say is that what has been rolled out has been a real success, both for the guest and for us. So to give you a for instance, our Parks people in Walt Disney World believe during the peak holiday season that we were able to accommodate about 3,000 more additional guests in the Magic Kingdom per day, thanks to MyMagic+. One of the most attractive features and one that I think will have possibly the biggest benefit is the FastPass+, which is the ability to reserve three times on three attractions per day, either before you visited the park if you are a resort guest, or on the day that you enter the park if you are a same-day or a single-day ticket holder.
What we are seeing there is substantially higher utilization of that product among our guests than we saw with a traditional FastPass, by the way, by a wide margin. And since the goal of this was to make the guest experience better, enable the guest to experience more, to do so more efficiently, and essentially to be able to customize, we think that these are very, very good signs for us because clearly guest satisfaction is very, very important to the value equation for us, both how they spend their time when they are with us and a determining factor in terms of whether they come back.
So this is all very good. So I would say the biggest impact is, one, being able to accommodate more people, because it's just more efficient, and secondly, enabling guests to have a substantially better experience than they have had before because they are doing more.