OK Scratch I'm going to actually be serious here for a moment.
WHY on earth is this credit card such a big deal? Because it has Mickey Mouse on it?
The extras you get on it are so minimal in comparison to what you'd get if you used an Airmiles or Aeroplan Mastercard, Amex or Visa.
The complaining I've seen from others that have this card in the states would dissuade me from ever wanting the darn thing anyway.
"Vanity" credit cards are great if you actually want them because the service that comes with them is good, but from the reading I've done the Bank One Disney Visa sure doesn't come close.
The ONLY reason I'd get one is because they're not accepted at Costco!
Cheers,
Grumbo