I saw that too - not just camping, either lots of great items for a WDW trip. Kids' ponchos, travel games, little canteens, kites (we drive, and when we stop for breaks at rest areas, we often get out a beach ball or frisbee or kites so the kids can run around a little).
Our trip is supposed to be a surprise, so I will have to sneak back to Target to pick some things up.