VolvoManiac850
Let's Go Bucs
- Joined
- Sep 22, 2008
- Messages
- 241
A general comment after reading the past several pages...
It's all about marketing, marketing, marketing...
The BFG was a great film. I had to travel 50 miles to a second run theater to watch it last week, but it was extremely well-done and was given a proper cinema treatment (I am a big fan of the book). The theater had its share of patrons, most of whom were younger children (think the target audience age for the book). I do hope it does better on DVD, and I could see it being tied in with the book more when it goes to marketing, much like the other Roald Dahl movies have.
The trouble here was that it wasn't marketed because it was, for lack of a better term, too good. Take Secret Life of Pets as an example here. The movie looks like another wretched, loud, obnoxious feature. They've been marketing it for over a year even though the film itself looks pretty horrid. Since everyone has it in their heads and kids have been seeing these silly looking animals for a while now, they all want to go and see it. They don't care about a far superior film across the hallway with better production values and a great storyline, one which isn't filled with cheap humor and cheesy jokes. Even if they know of the book, it's not something that was marketed a ton--especially on TV.
It's all about marketing, marketing, marketing...
The BFG was a great film. I had to travel 50 miles to a second run theater to watch it last week, but it was extremely well-done and was given a proper cinema treatment (I am a big fan of the book). The theater had its share of patrons, most of whom were younger children (think the target audience age for the book). I do hope it does better on DVD, and I could see it being tied in with the book more when it goes to marketing, much like the other Roald Dahl movies have.
The trouble here was that it wasn't marketed because it was, for lack of a better term, too good. Take Secret Life of Pets as an example here. The movie looks like another wretched, loud, obnoxious feature. They've been marketing it for over a year even though the film itself looks pretty horrid. Since everyone has it in their heads and kids have been seeing these silly looking animals for a while now, they all want to go and see it. They don't care about a far superior film across the hallway with better production values and a great storyline, one which isn't filled with cheap humor and cheesy jokes. Even if they know of the book, it's not something that was marketed a ton--especially on TV.
), has ended up being all duds (Alice, BFG, Pete). They didn't make good decisions on the timing of their releases or their summer material (Pete's was too close to Jungle Book - with Jungle Book still in 2nd runs, you could see a boy with a CGI animal anytime you wanted for $2/ticket - why pay $13/ticket for same? - Disney had to either pull Jungle Book out of theaters 3-4 weeks earlier or push Pete's to a later date or better, never make 2 movies of the same simple type in the same year.) (BFG was 2 weeks after Dory and one week before Pets, which people were jonesing for - who decided on that timing, since parents aren't known to take kids to movies every weekend?)
