Premier Cruise Line, founded in 1983, was the "official cruise line of Walt Disney World" before there was a
Disney Cruise Line. Premier deserves credit for pioneering the WDW-land-and-sea packages, which are now offered on the Disney Wonder. Premier also deserves credit for establishing Port Canaveral as a significant cruise ship port.
Premier acquired or leased used ships such as the
Premier Royale (built 1958), the
Premier Oceanic (built 1965), the
Premier Atlantic (built 1981), and the
Premier Majestic (built 1972). With their hulls painted red, they earned the nickname, "The Big Red Boat." (Later, Premier actually named their ships The Big Red Boat I, The Big Red Boat II, and The Big Red Boat III and the "Big Red Boat" logo gave the line its identity.
When Disney saw how the WDW-land-and-sea packages caught on with the public, they allowed the marketing agreement with Premier to expire and announced their own cruise line.
Premier continued for a number of years. When the Disney tie-in ended, Premier turned to Warner Bros' Looney Tunes characters. Through a merger, Premier's fleet of older ships grew. But, although Premier tried to market their "classic" ships as a virtue, the line could not successfully compete with the new generation of 70 thousand GRT and larger ships operated by the major cruise lines. Premier folded in 2000.
Premier never ran the
Disney Cruise Line, nor was Premier ever involved with the Disney Magic or the Disney Wonder.
Premier Cruise Line paid Disney to be "the Official Cruise Line of Walt Disney World," in the same way that Eastern Airlines (and later Delta Air Lines) paid to be "the Official Airline of Walt Disney World." Premier had a licensing agreement to have Disney characters onboard, and even offered nighttime tuck-ins of children by Disney characters.
Unlike the official airline, offical rental car, or official film of Walt Disney World, the public somehow saw the Premier Cruise Line cruises as being part of Disney. I remember people telling me, "We're cruising with Disney!"
There's an interesting article,
Remembering Premier Cruise Line, by Lisa Plotnick.
The Oceanic is now operated by Pullmantur Cruises, a Spanish company. See
http://www.pullmanturcruises.com/EN/MediterraneanSea/Oceanic/sp1211198013386.html.
Premier's original "Big Red Boat," the Royale, sank in 2000. At that time, it was named the SeaBreeze. See
http://www.findarticles.com/p/articles/mi_m0FCP/is_5_22/ai_71821966